This is a brief note on what I watched today in our MOOC, eLearning 3.0. This week we are addressing two conceptual challenges: “first, the shift in our understanding of content from documents to data; and second, the shift in our understanding of data from centralized to decentralized.” To that end, we not quite entirely begin our course with Shelly Blake-Plock, Co-Founder, President and CEO of Yet Analytics in conversation with Stephen Downes.