One of the topics we cover in E-Learning 3.0 us the transition from document-based culture to data-based culture. This article explores that transition. It identifies "seven of the most prominent takeaways from conversations we’ve had with these and other executives who are at the data-culture fore." It presents data as a trool for making decisions, the democratizing effect of data, data as an element in risk management, data as an enterprise's "crown jewel" asset, and the link between data and management and talent.